Ph.D. in Agricultural Economics, University of Aberdeen
M.A. in Economics, University of Calgary
B.Sc. (Econ) (Hons) in Economics, University of Wales-Aberystwyth
Food policy; supply chain economics; consumer behaviour
Fellow, Canadian Agricultural Economics Society (2017)
Winner, Publication of Enduring Quality Award (2016) from the Canadian Agricultural Economics Society for my paper “J.E. Hobbs. 1997. Measuring the Importance of Transaction Costs in Cattle Marketing. American Journal of Agricultural Economics, 79, 4, 1083-1095”
J.E. Hobbs, S. Malla, E.K. Sogah and M.T. Yeung. 2014. Regulating Health Foods: Policy Challenges and Consumer Conundrums Cheltenham: Edward Elgar Publishing Ltd., 266pp.
A.M. Brocklebank, J.E. Hobbs and W.A. Kerr. 2008. The North American Beef Industry in Transition: New Consumer Demands and Supply Chain Responses. New York: Nova Science Publishers Inc, 182pp.
Recent Journal articles:
Clark, L.F., J.E. Hobbs. 2018. Informational barriers, quality assurance and the scaling up of complementary food supply chains in Sub-Saharan Africa, Outlook on Agriculture (February 21), 1-8
Ugochukwu, A., J.E. Hobbs, P.W.B. Phillips and W.A. Kerr. 2018. Technological solutions to authenticity issues in international trade: The case of CITES listed endangered species. Ecological Economics 146 (April): 730-739.
B. ‘Ochieng and J.E. Hobbs. 2017. Factors Affecting Cattle Producers’ Willingness to Adopt an E. coli O157:H7 Vaccine: A Probit Analysis, International Food and Agribusiness Management Review 20(3):347-363
Ugochukwu, A. I., J.E. Hobbs, and J Bruneau. 2017. Determinants of wineries’ decisions to seek VQA certification in the Canadian wine industry. Journal of Wine Economics 12(1): 16-36.
J.E. Hobbs, and S. Mooney. 2016. Applications of Behavioral and Experimental Economics to Decision Making in the Agricultural, Food and Resource Sectors: An Introduction. Canadian Journal of Agricultural Economics 62(4): 593-597
Forbes-Brown, S., E. Micheels and J.E. Hobbs. 2016. Consumer willingness to pay for dairy products with the “100% Canadian Milk” Label. Journal of International Food and Agribusiness Marketing.DOI: 10.1080/08974438.2015.1054542
Malla, S., J.E. Hobbs and E.K. Sogah. 2016. Estimating the potential benefits of new health claims in Canada: The case of soluble fibre and soy protein. Canadian Journal of Agricultural Economics 64(2):173-197. DOI: 10.1111/cjag.12068
Ochieng’, B. and J.E. Hobbs. 2016. Incentives for cattle producers to adopt an E. coli vaccine: An application of Best-Worst Scaling. Food Policy 59: 78-87.
Lassoued, R., J.E. Hobbs, E.T. Micheels and D.D. Zhang. 2015. Consumer trust in chicken brands: A Structural Equation Model. Canadian Journal of Agricultural
Economics 63 (4):621-647.DOI: 10.1111/cjag.12082
Nakuja, T, M. Akhand, J.E. Hobbs and W.A. Kerr. 2015. Evolving US food safety regulations and international competitors: Implementation dynamics. International Journal of Food System Dynamics 6(4):259-268. DOI: http://dx.doi.org/10.18461/ijfsd.v6i4.645
Ugochukwu, A., J.E. Hobbs, P.W.B. Phillips and R.Gray. 2015. An economic analysis of private incentives to adopt DNA barcoding technology for fish species authentication in Canada. Genome 58:559-567. dx.doi.org/10.1139/gen-2015-0033
Kerr, W.A. and J.E. Hobbs. 2015. A protectionist bargain?: Agriculture in the European Union-Canada Trade Agreement. Journal of World Trade 49(3):437-456.
J.E. Hobbs and E. Goddard. 2015. Consumers and trust. Food Policy 52 (April): 71-74. http://dx.doi.org/10.1016/j.foodpol.2014.10.017
R. Lassoued and J.E. Hobbs. 2015. Consumer confidence in credence attributes: The role of brand trust. Food Policy 52 (April): 99-107. http://dx.doi.org/10.1016/j.foodpol.2014.12.003
G. Gebreegziabher, L. Clark, J. Hobbs, H. Melgar-Quiňonez, R. Yada and M. Nickseron. 2015. Canada’s role in fighting global food/nutrition insecurities. Canadian Food Insights 3(2):39-41
J.E. Hobbs, S. Malla and E.K. Sogah. 2014. Regulatory frameworks for functional food and supplements. Canadian Journal of Agricultural Economics 62(4):569-594.
J.E. Hobbs, W.A. Kerr and S. Smyth. 2014. The perils of zero tolerance: Technology management, supply chains and thwarted globalization. International Journal of Technology and Globalization 7(3):203-216.
S. Weseen, J.E. Hobbs and W.A.Kerr. 2014. Reducing hold-up risks in ethanol supply chains: A Transaction Cost perspective. International Food and Agribusiness Management Review 17(2): 83-106 (link to journal)
S. Malla, J.E. Hobbs and E.K. Sogah. 2014. Functional foods, health benefits and health claims. Athens Journal of Health 1(1):37-46 (link to journal)
J.E. Hobbs, W.A. Kerr and S.J. Smyth. 2014. How low can you go? The consequences of zero tolerance. Agbioforum 16(3):207-221
E. Goddard, J.E. Hobbs, B. Innes, P. Romanowska and A. Uzea. 2013. Risk perceptions and preferences for ethical and safety credence attributes. American Journal of Agricultural Economics 95(2):390-396.
A. Boecker, J.E. Hobbs, W.A. Kerr and M.T. Yeung. 2013. Traceability: Regulatory requirements and consumer acceptance, Invited contribution to Canadian Food Insights 1(1): 35-37
W.A. Kerr, H. Liu and J.E. Hobbs. 2012. A review of Chinese food safety strategies implemented after several food safety incidents involving export of Chinese aquatic products. British Food Journal 114(3):372-386.
J.E. Hobbs. 2011. Public and private standards for food safety and quality: International trade implications. Australian Farm Policy Journal 8(3):5-15 (Reprinted with permission of the Estey Journal of International Law and Trade Policy)
A. Uzea, J.E. Hobbs, and J. Zhang. 2011. Activists and animal welfare: quality verifications in the Canadian pork sector. Journal of Agricultural Economics 62(2):281-304.
B.G. Innes, W.A. Kerr and J.E. Hobbs. 2011. A private-public strategy for international marketing through collective Brands: Canada Brand foods. Journal of International Food & Agribusiness Marketing 23: 72-87.
B.G Innes and J.E. Hobbs. 2011. Does it matter who verifies production derived quality? Canadian Journal of Agricultural Economics 59(1):87-107.
J.E. Hobbs. 2010. Public and private standards for food safety and quality: International trade implications. Estey Journal of International Law and Trade Policy 11(1):136-152
Recent Book chapters:
J.E. Hobbs and W.A. Kerr. 2018. Healthier eating: policy challenges in improving consumers’ ability to choose. In Roberts, D.H. and Josling, T. (Eds). Handbook of International Food and Agricultural Policies – Volume II: Policies for Food Safety, Improved Nutrition, and Food Security. World Scientific Publishing Co., Singapore. ISBN 9789813226319, Chapter 5, pp.85-109.
J.E. Hobbs. 2017. A three-tiered approach to the economics of hybrids: An application to the agricultural innovation sector. In Martino, G., Karantininis, K., Pascucci, S., Dries, L.K.E. and Codron, M.E. (Eds). It’s a Jungle out there – the Strange Animals of Economic Organization in Agri-Food Value Chains. Wageningen Academic Publishers, The Netherlands, Chapter 3, pp.67-82.
J.E. Hobbs. 2016. Effective use of food traceability in meat supply chains. In M. Espineira,. and F.J. Santaclara (Eds). Advances in Food Traceability Techniques and Technologies: Improving Quality Throughout the Food Chain. Woodhead Publishing Series in Food Science, Technology and Nutrition: Number 301, Amsterdam: Elsevier, Chapter 17, pp.321-335.
ISBN: 978-0-08-100310-7 (print). ISBN: 978-0-08-100321-3 (online).
L.F. Clark and J.E. Hobbs. 2016. Ready-to-Use Foods (RUFs). In. P.B. Thomson and D.M. Kaplan (eds). Encyclopedia of Food and Agricultural Ethics. 2nd edition, Springer Netherlands, pp.1-8. doi:10.1007/978-94-007-6167-4_558-1.
M.T. Yeung and J.E. Hobbs. 2016. Regulating Health Foods. In P.B. Thomson and D.M. Kaplan (eds). Encyclopedia of Food and Agricultural Ethics. 2nd edition, Springer Netherlands, pp.1-9. doi:10.1007/978-94-007-6167-4_549-1
L.F. Clark and J.E. Hobbs. 2015. Innovations in food assistance strategies and therapeutic food supply chains. In A. Schmitz, P.L. Kennedy and T.G Schmitz (eds). Food Security in an Uncertain World (Frontiers of Economics and Globalization, Volume 15). Emerald Group Publishing Ltd. Chapter 8, pp.111-128. ISBN: 978-1-78560-213-9. eISBN: 978-1-78560-212-2.
J.E. Hobbs. 2014. The private sectors: MNEs and SMEs. In S.J. Smyth, P.W.B. Phillips and D. Castle (Eds). Handbook on Agriculture, Biotechnology and Development. Edward Elgar Publishing Ltd., UK: Cheltenham: 56-70.
J.E., Hobbs, S. Malla and T. Cybruk. 2014. Functional food innovation and health care cost savings: The case of CLA-enhanced milk. In Bohnet-Joschko, S. and Boutsioli, Z. (eds). Intercultural Dialogue on Health Economics, Management and Policy: Challenges and Chances. Athens, Greece: Athens Institute for Education and Research. pp.315-323. ISBN: 978-618-5065-26-3
J.E. Hobbs and W.A. Kerr. 2014. Costs, benefits and economic issues. In C. Batt and M-L. Tortorello (eds.), Encylopedia of Food Microbiology, 2nd Edition, Vol. 1, , Elsevier Ltd., Academic Press, pp.518-523.
J.E. Hobbs. 2014. Canada, US-EU beef hormone dispute. In Thomson, P.B. and D.M. Kaplan (Eds). Encylopedia of Food and Agricultural Ethics. SpringerLink.com 8pp. DOI 10.1007/978-94-007-6167-4_358-4
W.A. Kerr. and J.E. Hobbs. 2010. Agricultural trade and food safety. In M. Gattinger and G. Hale (eds.), Borders and Bridges: Canada’s Policy Relations in North America. Don Mills, Ontario: Oxford University Press. 344-360.
More on Jill's research:
Department of Agricultural and Resource Economics
University of Saskatchewan
51 Campus Drive (3D34.1)
SK S7N 5A8